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Businesses have progressed from simple localized trades to multinational conglomerates.
In this smart age of software and social media, marketing and branding has become much more than just billboards and paper ads. For any business startup or established Corporation, Branding has become the “IT” Factor.
It is something which is at the center of the business world today. let see a few examples of how some fresh startups outwitted their competition by sheer brand force.
…This brief case study shows what is so different in today’s business world. For the first time in Business history, the entire human species has evolved to a whole new level of lifestyle within a short span of just 20 years.
Chipotle vs Subway:
Subway was the brand of the Fitness Freaks in the early 2000’s. It was the very symbol of freshness and healthy lifestyle. A fast food which was really trendy and low on carbs. Today it is one of the biggest fast chains in the world.Chipotle is a US based Burrito Franchise which recently took over as the Healthiest Food Franchise from Subway. It is a firm which strongly believes in fresh, organic and farm produced ingredients. Three things which the modern the American pays more preference to when dining out.
A Rising Spanish Population & Interest in Mexican Food:
Spanish is the second most spoken language in the united states today. While Subway’s Success was in fact because of the preferential food taste choices of the Baby Boomers and Generation X, Chipotle centered its entire branding around the millennial generation.
The Firm’s Branding experts took the sociology and behaviorism of the modern millennial quite seriously shaped the entire business model around it.
This has resulted Chipotle, a firm which is not even half subway’s size to take over as America’s Most favored Fast Food Franchise.
Today’s Socialite is quite different in the way he wears, shops and spends
People buy everything from plane tickets to toiletries from virtual business which are entirely based online, giving birth to a whole new branch of marketing known as Digital Marketing. Want to learn more about how you can add brand value to your business.